CUBS Design Stories: Going Overseas

CUBS Design Stories: Going Overseas

With e-commerce industry in India still at its nascent stage, we as designers are always limited by the choice of furniture and accessories available online. We always have to limit ourselves to few of the regular done and dusted websites, which have limited choices to begin with. When CUBS got an opportunity to design for a US customer, as much as we were excited, we were also quite apprehensive. We were yet to familiarize ourselves with the US approach to designing a home, designing style and the choice of vendors.  When we actually started designing the space we were quite overwhelmed by the plethora of products, furniture, and accessories to choose from. The number of home décor e-commerce website list seemed never-ending. We were completely spoilt for choice. A complete designer’s delight!!

Living Room Design - Contemporary living room - American Living room - West Elm - Lamp Plus - Contemporary Design

CUBS Analysis

It was our first US customer and definitely a stepping-stone for CUBSpaces. The customer had just moved into this quiet posh area in SFO with her Maltese.  Now when you have worked most of your life and you buy a dream home where you see yourself retiring you definitely want a home that is worth looking forward to after a long days work. She wanted us to design her living room. This wasn’t a regular shaped room.  We had many offsets to work around. It was important to look at the space in its entirety, rather than trying to work around every offset.  The best way is to first define the circulation area.

Client Requirements

  • Get rid of the grey wall treatment & fireplace
  • Modern Style
  • Sectional Sofa
  • Neutral colours





CUBS Chronicles

The Andes 3 piece sectional sofa from West Elm is definitely a conversation initiator. Its thin metal cast legs with its extra deep seat give this piece a classy modern appeal and make it undoubtedly the focal point of the room.  We decided to go with the left arm sofa. Further the L section from the entrance less bulky the sectional looks. We also get an open view of the section as this makes the room more inviting and open, visually as well as literally. This layout also further accentuates the expanse of the room.

West Elm - Sectional Sofa - White Sofa - Living room design - Simple Design - Simple room design
Source: West Elm

A modern upholstered swivel chair is a fresh take on living rooms. Swivel chairs are no longer relegated only to office spaces. It’s an interesting and welcome trend. The eye-catching Briggs Barrel chair from Wayfair with its tufted back, wide seat and silver nail studs gave this space a modern classic touch.

Barrel Chair - Swivel Chair - West Elm - Accent Chair - Living Room Design
Source: Wayfair

How can any arrangement be complete without an occasional chair? You can never go wrong with the wingback chair. The Asher Pierformance from Pier 1 with its midcentury modern legs found its cozy corner in the living room.

Pier 1 - Wing Back Chair - Accent Chair - Living Room Chair - Midcentury Modern -
Source: Pier 1

The Axis Cocktail Table from Living Spaces is a bold statement piece.  We love the way the iron legs are geometrically cut through the thick slab of wood. This solid, chunky, coffee table serves as a perfect landing for living room essentials like magazines, ashtrays and vases. The Axis Side Table completed the look.

Living Spaces - Cocktail Table - Coffee Table - Axis Table - Living Room Design
Source: Living Spaces

The Possini Euro Moderne Droplet floor lamp from Lamp Plus gave the necessary warm illumination throughout the room.

Floor Lamp - Living room lamp - Mood Lighting - Lamp Plus - Possini Euro
Source: Lamp Plus

A rug pulls a room together. Even well populated, a room looks quite naked without a rug. For a US based client Rugs USA was it. We didnt have to look further!

Source: Rugs USA

A staircase wall overlooking the living room is often overlooked space. Original canvas art from Etsy has a commanding presence in the living room. No guest can leave without a discussion on the painting and a sure showstopper!!

Etsy - Ukraine - Painting - Abstract - Oil Painting - Palette Knife
Source: Ukraine

When you have Ikea why bother finding yourself a carpenter.  This is exactly what we did for the TV Unit.  Designed the unit, chose the laminate and DIY the jigsaw.  DIY is something we love at CUBSpaces.

CUBS Design – 3D Model of the TV unit

The cushions, throw, curtains and the rest of the knick-knacks around the room completed the colour palette.

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